The Walking Man’s Friend

Built on hard work, dedication, exceptional service, and disciplined cost management, our company has grown from a five-vehicle rental operation into a diversified, family-owned business with a fleet of more than 550 vehicles and a range of complementary automotive and property services.

In 1981, Ed Keese began his business journey at 1208 Laurel Boulevard with the establishment of HD Motors, a vehicle wholesale and automotive repair operation. The following year, he expanded into vehicle rentals, developing a business model centered on providing reliable, well-maintained used vehicles at affordable prices.

Ed believed that long-term success was built through careful attention to the details. His philosophy of managing costs wisely, making sound business decisions, and allowing the results to follow became the foundation for the company’s continued growth.

Preserving a Piece of Pottsville History

In 1985, an important opportunity arose when the historic garment factory formerly known as the Tilt Silk Mill had remained vacant on 12th Street for more than four years. The nearly 100-year-old structure had fallen into significant disrepair, and the City of Pottsville was considering demolition if a buyer could not be found.

Recognizing the potential of the property and the importance of preserving a piece of local history, Ed purchased the building and immediately began an extensive renovation. His vision transformed the neglected structure into a thriving business property while preserving an important landmark in the Pottsville community.

A Legacy Recognized

Ed’s commitment to the community and his efforts to restore the historic mill earned him some of Pottsville’s highest honors, including a Key to the City and the Pottsville Distinguished Citizen Award. He was also an active participant in the Pottsville Business Association.

With the newly renovated building came opportunities to further diversify the business. Ed established Ed’s U-Store It, transforming the mill’s expansive interior into individual storage units of various sizes. As the first business of its kind in Schuylkill County, the storage operation quickly became a success. Today, Ed’s U-Store It continues to maintain an occupancy rate of more than 96%, with more than 550 storage units available.

Continuing the Family Legacy

As a family-owned and operated company, the next generation became an important part of the business. Ed’s daughter, Tracey Fenstermacher, joined the company full time in 1997 after graduating from Kutztown University. Working closely with her father, Tracey learned firsthand the values, principles, and business practices that had guided the company since its beginning.

In 2008, Ed and Tracey expanded the company once again by establishing CTF Warranty Company. CTF provides vehicle customers with additional protection and peace of mind when purchasing a vehicle.

Following Ed’s passing in 2009, Tracey became the sole owner of the company. She continued to honor her father’s business philosophy while embracing new opportunities for growth and innovation. Her husband, Chris, joined the company in 2010 and serves as Vice President of Operations.

A Third Generation—and Beyond

In May 2025, the company officially entered its third generation when Tracey and Chris’s youngest son, Tanner, joined the family business. Tanner serves as Service Operations Manager and oversees the company’s properties.

In August 2026, their older son, Chase, joined the business as Fleet Financial Manager, working closely with the sales team.

The continued involvement of the third generation represents more than the passing of a business from one generation to the next. It represents the continuation of the values and principles that have guided the company for more than four decades.

Our Philosophy

While the company has evolved significantly since Ed Keese opened the doors in 1981, our fundamental philosophy remains unchanged.

We are committed to providing reliable, quality transportation at affordable prices while delivering exceptional customer service. We believe that success is built through hard work, responsible business practices, attention to detail, and a genuine commitment to our customers and community.

From a five-vehicle rental operation to a multi-generational family business, our story has always been about people, perseverance, and the belief that doing things the right way creates lasting success.

More than four decades later, Ed’s legacy continues—and his philosophy remains at the heart of everything we do.